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Boys & Girls Clubs of Northern Westchester Wins Top Marketing Award

Mount Kisco, NY (September 5, 2007) — The Boys & Girls Clubs of Northern Westchester recently received two National Marketing Awards from the Boys & Girls Clubs of America (BGCA). The Gold Award in Publicity/Media Relations, for the Club's 2006 promotional video featuring former President Bill Clinton, is accompanied by a $1,000 prize. The Club also won a Bronze Award in Publications for "Strides", their annual report. The video and publication were selected from hundreds of entries submitted by Boys & Girls Clubs across the country. The awards were recently presented at BGCA's 101st annual national conference in Orlando, Florida.

"Our Clubs — no matter what their size — are taking their advertising campaigns to the next level making people stand up and take notice," said Evan McElroy, senior vice president in marketing and communications, Boys & Girls Clubs of America. "Efforts such as these are Boys & Girls Clubs a household name."

The Club's five minute video features interviews with Boys & Girls Club alumnus President Clinton, former Youths of the Year, Board leaders, and staff. The video was developed as a marketing tool to build the emotional connection to the Club through personal presentations of facts and anecdotes. It has been used by Board members and executive staff to promote the organization to various stakeholders, and was premiered at the Club's 2006 annual gala to an audience of 650 community leaders and philanthropists. Jon Kamen, chairman and CEO of @radical.media, generously donated his time and talents developing the video.

Club board member Herb Reinke of Chappaqua, NY is the designer of "Strides". "Herb Reinke generously donates his services for this and many additional projects each year," said Brian Skanes, Executive Director of the Boys & Girls Clubs of Northern Westchester. "We are grateful for his unique talents, inspiration, and passion for the Club."

This represents the sixth time the Club has received a national award from Boys & Girls Clubs of America. The Club won three silver awards, two for their advertising campaign design (2002 and 2003) and one for their comprehensive marketing strategy (2002), as well as a bronze award for last year for "Strides", their annual report.

The Boys & Girls Clubs of Northern Westchester is located at 351 Main Street, Mount Kisco, NY and can be reached at (914) 666-8069 or www.boysandgirlsclubnw.org.

About the Boys & Girls Clubs of Northern Westchester

The Boys & Girls Clubs of Northern Westchester was established in 1939 as a place for "boys to get off the streets." It is a non-profit organization dedicated to the service of all youth with a primary focus on children with special needs. The main unit in Mt. Kisco, NY is a 36,000 square-foot facility featuring an 8-lane pool, Child Care Center, gymnasium, games room, two computer labs and an additional 1,600-foot Teen Center facility. The Club has two satellite programs: a youth and teen center in the Yorktown Community Center; and a full service program at The Community Opportunity Center in Tarrytown, NY. The Boys & Girls Clubs of Northern Westchester serves more than 6,000 members, boys and girls ages 6 months to 18 years, from more than 60 Northern Westchester communities. The Club has been ranked among the outstanding Clubs in the national network of Boys & Girls Clubs of America.

About Boys & Girls Clubs of America

Boys & Girls Clubs of America (www.bgca.org) comprises a national network of more than 4,000 neighborhood-based facilities annually serving some 4.8 million young people, in all 50 states and on U.S. military bases worldwide. Known as "The Positive Place for Kids," the Clubs provide guidance-oriented character development programs on a daily basis for children 6-18 years old, conducted by a full-time professional staff. Key Boys & Girls Club programs emphasize leadership development, education and career exploration, financial literacy, health and life skills, the arts, sports, fitness and recreation, and family outreach. National headquarters are located in Atlantic.

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Boys & Girls Clubs of Northern Westchester
351 Main Street, Mt. Kisco, New York 10549 (914) 666-8069